SWOT Analysis Novice Kitchen

Novice Kitchen

Here you to see that the number of visitors are inconsistent month on month and this is definitely not a good sign. Moreover, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a required item, here you do not have a lot of keywords. 

Let’s explore what is working and what is not. 

Keyword Trends

By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to your website. As the numbers is just 214, this number is very low. 

Your website has a low number of keywords on Google, and unfortunately, they are not positioned among the top rankings. The chart above shows that only 0 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 0 keywords are ranked in the 4th to 10th position. It’s vital to get your keywords into the top rankings, as this will increase your website’s visibility, traffic, and ultimately, revenue.

Let’s find which keywords are making the most of the visits.

Here you can see the list of keywords that are bringing the visitors to your website. 


Here, you can see the top list of keywords that can bring visitors once optimized. The Low-hanging fruits. 

Here you can see you are not in top 3 rankings for any keyword not even in your brand name keywords. 

Here you can see your brand name, “novice kitchen” search volume is close to “50”, which is not so great for a brand. However, the keyword “Novice,” which is a close version of your brand name, also has a search volume of 5400, however, this may not be the users intent to look for your website. 

Need to work on branding to enhance this number in Thousands. Your Marketing strategy should have a major focus on increasing the search volume of your Brand and Commercial keywords, too.

Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.

Your Branded Keywords Vs Commercial Keywords

This is the breakdown of the keyword’s intent and a comparison of branded keywords and commercial keywords used for landing on your website. there is no brand search at this moment. 

Major Branded Keywords
Search Volume of your Brand Keyword

And the Search volume for your brand keyword is close to 50 a month. This is low, your Goal should be close to 5k. 

You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy. 

  • Niche-based keywords 
  • Brand Name Keywords 
  • Occasion-based keywords 
  • Solution-based keywords 
  • Problem-based keywords 
  • Question-based keywords. 

We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products. 

Current Backlinks Status

The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 33 backlinks from 15 domains. This part requires a strong plan. 

This plays a vital role in bringing your keywords in top, also impacts how your Domain Authority score growth. 

Possibly this could be one of the reason why your visitors are not so great. 

Here, you can see your Domain Authority is 16. The major reason for low DA is creating backlinks on low-quality websites. 

Here you can see the quality breakdown of the backlink you have created. As the number is low so it does not make enough data to research this.

Here you can see the list of backlinks that have, you have also high spam score backlinks, and your website is linked to these websites. Need to moniter where you are making these backlinks. 

Current On Page

Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.

SEO is a strategic game; if you play it without planning, you are planning to fail.
Vivek S
CEO, Team Vipra

On-Page Setup

There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made. 

For Home Page

Here, you can see that the basic setup is also not done. Title and Meta descriptions are not optimized; Moreover, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.

Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs. 

This is very important in your website, On page needs to be optimized.

For Internal Page

This is your collection Page; you have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.

It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy

Google Structured Data Test Results

Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.

The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details. 

Technical Analysis

Here you can see the site performance, this also plays a vital role in Ranking algorithm. 

Website Speed Performance



Optimizing your website for faster speed is crucial to ensure high performance on search engines. Google and other search engines do not trust slow-loading websites. It can be frustrating for users. Act now to improve your website’s speed and stay ahead of the competition.

Your biggest visitors are from the Mobile side, and your speed is somwhat low. 

Website has several technical issues, and I have attached a detailed Audit report along with this report. The Audit report has URL wise errors. 

SWOT Report


The website speed is good. Your technical Audit does not have major issues.


Your On page is not optimised as per keywords. You are not building backlinks on a regular basis. Not enough keywords on google limits your opportunity to rank.


If you fix your on page your visibility will grow. You have keywords in 6th to 20th position,which can rank on Top 5 once you have better internal linking setup.


There are no major threats.


Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.

Here you can find the Competitors analysis and based on your current stats and Competitors stats, we have proposed a strategy and shared a few budgets that you can select from.

Don't Wait to bring us on board, see how we have helped our clients.

Most Frequent Questions

We have tried to cover common questions that we come across on our day to day conversations with clients. 

How much do you charge for this report?

For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback. 

How much does SEO Cost?

To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be

How did you make this report?

Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.

What Tools have you used to create this report?

Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.

What is my next step?

Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].

I still have more questions?

Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.