#1 Competitor
Their Organic Traffic Trend
Here you can see they have a massive growth in visitors and its increasing steadily. in just 24 months they went from 10k to 110k. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. They have over 18k keywords on search engine.
Let’s explore what is working and what is not.
Their Keyword Trends
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to their website. They are growing rapidly.
Here you can see there are over 1000 keywords on 1st page. This is a direct list that you can also filter on which are important for you.
Also once we engage we will do a detailed analysis of each keywords and page on how they have optimised.
Here, you can see the top list of keywords that are bringing the visitors.
Here you can see they are getting a blend of visitors from their commercial and brand name keywords.
Their Branded Keywords Vs Commercial Keywords
Their Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. They get 36% from branded and 64% from commercial keywords.
And the Search volume for their brand keyword is over 5400, plus there are over 124 branded keywords. Overall they have a strong keywords structure.
They have worked on most of the type of keyword. Niche-based keywords, Brand Name Keywords , Occasion-based keywords , Solution-based keywords, Problem-based keywords , Question-based keywords.
Traffic Trend
Here you can see the breakdown of your traffic.
Their Backlinks Strategy
The above graph shows the backlinks they got over the time. You can see the number of backlinks and referring domains, i.e, they got almost 1972 backlinks from 614 domains.
They have not created a great number of backlinks, this is a weakness they have.
Here you can see they are creating backlinks and losing them at the same pace.
Here you can see the quality breakdown of the backlink they have created. A lot of backlinks are from spam sites, however, there are also backlinks from high quality sites.
Here you can see the list of backlinks that have very high spam scores, and their website is linked to these websites.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here, you can see that the basic setup is done. Title and Meta descriptions are optimized.
This is their strength.
You can see the Title tags are optimized,
They have worked on their on page.
For Internal Page
This is your collection Page; they have done on-page optimization like title, description, alt tags, and heading tags. This is optimized on a keyword basis.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, but this has still room for opportunity.
SWOT Report
Strength
Search Volume of your Brand is over 5k. The DA score is averagely good. The website has visibility on over 18k keywords.
Weekness
Their Backlinks is not so great. Their data structured is not so great
Opportunity
If they fix their backlinks their website visits can go over 200k
Threat
They have bad backlinks.
Overview
Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.
#2 Competitor
Their Traffic Trend
Here you can see they have a massive growth in visitors and its increasing steadily. in just 24 months they went from 10k to 30k. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. They have less keywords on search engine.
Let’s explore what is working and what is not.
Their Keyword Trend
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to their website. They are growing rapidly.
Here you can see there are over 300 keywords on 1st page. This is a direct list that you can also filter on which are important for you.
Also once we engage we will do a detailed analysis of each keywords and page on how they have optimised.
Here, you can see the top list of keywords that are bringing the visitors. All are from banded keywords. This means only people who know them are visiting their website.
Their Branded Keywords Vs Commercial Keywords
Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. They get 90% from branded and 10% from commercial keywords.
The Search volume for their brand keyword “levi roots” is over 40k, plus their other keyword, “raggae raggae sauce” keyword has a search volume of 12100 search volume.
They have not optimized the website for commercial keywords as the 1st competitor did.
Traffic Trend
Here you can see the breakdown of your traffic. You can see the major contributor is Organic.
Their Backlinks Strategy
The above graph shows the backlinks they got over the time. You can see the number of backlinks and referring domains, i.e, they got almost 12685 backlinks from 1619 domains. They have worked on getting good amount of backlinks.
Here you can see you are creating backlinks and losing them at the same pace.
Here you can see the quality breakdown of the backlink they have created. A lot of backlinks are from spam sites, however, there are also backlinks from high quality sites.
Here you can see the list of backlinks that have very high spam scores, and your website is linked to these websites. This is very concerning, and this needs to be monitored.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here, you can see that the basic setup is done. Title and Meta descriptions are not optimized.
This is their weakness.
You can see the Title tags are not optimized,
They have not worked on their on page.
For Internal Page
This is their internal Page; they have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, they need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details.
Strength
Search Volume of their Brand is over 40k. Your DA score is averagely good.
Weekness
The On page is not optimised as per keywords. The use of commercial keywords on website is not optimum for ranking. The On Page is not done to target commercial keywords.
Opportunity
If they fix their on page their visibility will grow.
Threat
You have bad backlinks.
A detailed Study of how your website is doing is done. This will help in understanding the Gap. Also based on this report of competitors and your stats a detailed strategy has also been customised as per your goals.
Don't Wait to bring us on board, see how we have helped our clients.
Most Frequent Questions
We have tried to cover common questions that we come across on our day to day conversations with clients.
How much do you charge for this report?
For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback.
How much does SEO Cost?
To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be
How did you make this report?
Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.
What Tools have you used to create this report?
Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.
What is my next step?
Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].
I still have more questions?
Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.