SWOT Analysis – AirBolt


Here you to see that the number of visitors are Almost similar month on month steadily and this is definitely not a good sign. You are not growing. It is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a positive sign, here you have lost a lot of keywords. 

Let’s explore what is working and what is not. 

Keyword Trends

By looking at this, you’ll notice the total number of keywords that are being linked on search engines is low (367 Only). This is certainly not a positive indication, it’s been observed that this number has been  declining and is not stable. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent.

Your website has a low number of keywords on Google, and unfortunately, they are not positioned among the top rankings. The chart above shows that only 20 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 21 keywords are ranked in the 4th to 10th position. It’s vital to get your keywords into the top rankings, as this will increase your website’s visibility, traffic, and ultimately, revenue.

It has gone down by at least 40% compared to Sep 2023.

Let’s find which keywords are making the most of the visits.

Here you can see the list of keywords that are bringing the visitors to your website. 


Here, you can see the top list of keywords that can bring visitors once optimized. The Low-hanging fruits. 

The Major visits are from your likely-to-be brand name. Now The most important part of search engine ranking is the search volume of your brand name. 

Here you can see your brand name, “airbolt” search volume is close to “720”, which is not so great for a brand, I would say is in growing stage. However, the keyword “airbolt gps,” which is a close version of your brand name, also has a search volume of 140. This is low, and being a product oriented keyword this is also something needs to be focused on. 

Need to work on branding to enhance this number in Thousands. Your Marketing strategy should also have a major focus on increasing the search volume of your Brand and Commercial keywords, too.

Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.

Your Branded Keywords Vs Commercial Keywords

This is the breakdown of the keyword’s intent and a comparison of branded keywords and commercial keywords used for landing on your website. You can see you get almost 100% of visits from your brand name keywords only. 

Major Branded Keywords
Search Volume of your Brand Keyword

And the Search volume for your brand keyword is close to 720 a month. This is low, your Goal should be close to 5k. 

You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy. 

  • Niche-based keywords 
  • Brand Name Keywords 
  • Occasion-based keywords 
  • Solution-based keywords 
  • Problem-based keywords 
  • Question-based keywords. 

We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products. 

Traffic Trend

Here, you can see the breakdown of the visitor’s trend on your website. You can see direct and organic search makes the most on your website. 


Here you can see the source from where the visitors are coming and going. 

Current Backlinks Status

The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 2191 backlinks from 502 domains. This part requires a strong plan. You have created backlinks from spam sites also. I have shared a sample list of the same if required can share full list, and search engines take this very seriously. either you have purchased or created bulk links together. You have also created backlinks from same domain again and again. 

Possibly this could be one of the reason why your visitors are falling. 

Here, you can see your Domain Authority is 39. 

Here you can see you are creating backlinks and losing them at the same pace. 

Here you can see the quality breakdown of the backlink you have created. 


Here you can see the list of backlinks that have very high spam scores, and your website is linked to these websites. This is very concerning, and this needs to be monitored. 

Current On Page

Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.

SEO is a strategic game; if you play it without planning, you are planning to fail.
Vivek S
CEO, Team Vipra

On-Page Setup

There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made. 

For Home Page

Here, you can see that the basic setup is done. Title and Meta descriptions are somewhat optimized; However, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.

Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs. 

This is very important in your website, On page needs to be optimized.

For Internal Page

This is your collection Page; you have done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.

It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy

Google Structured Data Test Results

Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.

The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details. 

Technical Analysis

Here you can see the site performance, this also plays a vital role in Ranking algorithm. 

Website Speed Performance



Optimizing your website for faster speed is crucial to ensure high performance on search engines. Google and other search engines do not trust slow-loading websites. It can be frustrating for users. Act now to improve your website’s speed and stay ahead of the competition.

Your biggest visitors are from the Mobile side, and your speed is extremely low. 

Website has several technical issues, and I have attached a detailed Audit report along with this report. The Audit report has URL wise errors. 

SWOT Report


The Brand search volume.


Your websites speed on mobile device is low, and your website's major visitors are from Mobile device. Poor Technical Structure of the website. Very less keywords associated with the website Almost 0 commercial keywords linked on google.


There is no such opportunity at this stage.


You have bad backlinks. Your technical audit says a lot of issues. Your overall technical audit score is just 66% There is a high chance this website can attract penalty from Google.


Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.

A detailed Study of how your competitors are doing needs to be done. This will help in understanding the Gap.

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Most Frequent Questions

We have tried to cover common questions that we come across on our day to day conversations with clients. 

How much do you charge for this report?

For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback. 

How much does SEO Cost?

To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be

How did you make this report?

Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.

What Tools have you used to create this report?

Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.

What is my next step?

Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].

I still have more questions?

Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.