SEO Proposal – Tumblweedz

The client is a Brand Owner of Tumblweedz, which offers Legal Cannabis and related products.  

Ideal Consumers are aged 25-44 Age group. 

The target Location is the Entire Canada

The target for Visitors is 100k.

1. 1. Increase Brand Awareness of your brand and create new search terms with brand name keywords.    
   2. Ranking on Product keywords, Niche-based keywords, and utilization-based keywords.
   3. Increase Organic Visitors from relevant keywords. 
   4. Increase the Visibility of the Products and Brand. 
   5. Increase the sales by at least 10% M-O-M to yearly 120% through Organic
   6. Increase the search volume of the brand to 5k+

1. 1. Getting listed on Google Search Engine for more than Commercial 80-100+ Search Terms, competitive keywords with at least 20% keywords on 1st page. 
   2. Increase Brand Visibility on Brand Name and product name & manage Online Reputation.  
   3. Get DA to 15-20 
   4. Increase impressions of the website by at least 200%
   5. Increase Organic visitors by at least 100%+

Based on the Goals, we have proposed activities mentioned below

Performance Marketing to Brand Marketing. 

In Performance Marketing you would get immediate results, we can call it Short term results. Anything that is helping to convert now. Prioritising immediate wins.   

Brand Marketing is long term brand equity, and it requires patience however is the ultimate winner. 

Now here I have proposed both with a blend of performance and Brand marketing with my SEO Techniques. 

Organic Traffic, Activities to bring Organic traffic by bringing visitors from search engines and social media platforms. 

Branding and Visibility, All the Branding Ads are just for Brand awareness and target re-marketing for visited clients. 

Lead Generation, In this, we will optimize the Google Adwords and Social Media Sales Campaigns to increase sales.

Based on the goals and proposed activities, we have prepared a strategy that will help us achieve our goals in the defined time frame. 

The Project will be worked out in the next 4 Qtrs, all 4 Qtrs would have similar activities, however, we may change the strategy based on the results and other factors.

Here we have created a dedicated strategy with an approach to increase the organic visitors. 

In this we will work on SEO, Branding and Visibility and required Social Media Campaign. 

In the 1st Quarter, we would first set up the Project using Ahrefs and Ubersuggest Tools. Mentioned below is the Activity list. 

1. 1. Technical Optimization 
   2. Keyword Research
   3. On-Page Optimization 
   4. Content Optimization 
   5. Backlink Optimization 
   6. Backlink Acquisition  

We have a checklist (As enclosed in the image). We do a thorough check-up with SEMrush Tool, and a senior SEO executive also checks the same manually. 

We will list all the issues that need to be fixed by a developer, you can get it done for us, or we can hire a developer from our in-house team who has experience with the CMS you are using. 

The Timeline for this would be – 3 weeks. (Will Share Hourly Breakdown)

Once the Onpage is completed, the second step is to work with your Content team to create a content calendar for backlink acquisition and Guest Posting. 

We have a checklist (As enclosed in the image). We do a thorough check-up with SEMrush Tool, and a senior SEO executive also checks the same manually. 

We will list all the issues that need to be fixed by a developer, you can get it done for us, or we can hire a developer from our in-house team who has experience with the CMS you are using. 

We have a checklist (As enclosed in the image). We do a thorough check-up with SEMrush Tool, and a senior SEO executive also checks the same manually. 

Once the Onpage is completed, the second step is to work with the Content team to create a content calendar for backlink acquisition and Guest Posting. 

Once All the on-page activities are as desired, we will start with the Backlink Acquisition. 

On the Backlink creation part, first, we would prepare a list of all the competitors’ backlinks and research niche-based sites where the backlinks can be acquired.  (This is a Monthly activity which we may change as per the real-time requirement).

A Detailed breakdown of effort hours timeline will be shared once you select the budget, which will give you the information on how much time would be invested.  

• • Increasing the number of backlinks is important, however, here quality of backlink is more important than the number of backlinks. 
  • Creating backlinks on same domain again and again to increase the backlink is not the right strategy so we would create backlinks on different domain everytime and increase the LRD(Linking root domain)
  • We only create backlinks on Similar niche.
  • Majority of the backlinks are Do Follow.
  • The spam score of the target backlinks will be less than 3%
  • The DA of the target Backlinks will be high
  • There will be a variety of backlinks including content based, profile based, image based, video based and others. 
  • No backlinks will be created just for the sake of backlink creation campaign.
  • No Backlinks from on-sale or link farming technique. 

Once the selection of the backlinks are done we have a strategy that we follow to ensure we get the most from the backlinks. 

Strategy: – 2 Tier Backlinks: here we would create backlinks in tiers, your URL would be as a base and we would create backlinks to it, these would be called “Tier 1” Backlinks. Following this, we would create backlinks to Tier 1 Links, called “Tier 2” so the link juice passes to Tier 1 and becomes stronger. The impact of this kind of backlinking is greater than that of normal backlinking. Moreover, with this strategy we ensure all the backlinks that we create gets cached in Google. 

Variety of categories in Backlinks: the majority of competitors seem to be majorly focused on content-based links, we would also focus on backlinks from Graphics, Business Listings, videos, and Blog Commenting. Apart from this, we would also ensure we have balanced inbound and outbound links on our website. Internal linking is another big factor that search engines take into consideration.

We will also create an outreach campaign for PR and Guest posting. This may require an additional budget, we will do the negotiation and implementation. All the outreach will be done as per the checklist shared above. 

This will be a monthly activity. The Goal is to Increase the DA and number of LRD (Linking Root Domain)

Branding & Visibility 

This part would be the major player; mentioned below activities we propose to do to get better Branding of the Brand name and the Product name and the highest possible Visibility of the website. 

The target is also to increase the searches for the brand name keyword. That way, we can bring the store to the list of brands Search Engines considers. Mentioned below are the activities. 

• • Review Management.
  • Press Release.
  • Guest Posting. 
  • Influencer marketing
  • Display Ad Campaigns on YouTube, Search networks, and Social Media. 

All the campaigns would be targeted as per the buyer’s persona. 

Review Management: 

the first stage is to get a good overall reputation score, this plays a vital role in ranking and branding both. We would create profiles on review-based sites where you can promote your buyers and stakeholders to leave reviews about their interactions and products. We can also get a few reviews written and posted after your approval to create a buzz. 

Press Release, 

This would be initially done monthly, and later, after a few months, we can switch it to quarterly (Recommended Monthly). We would discuss the topics, and then accordingly, we can bring the plan of PRs. Based on the budget, we can decide on the news network and do the releases accordingly. We also have our account on HARO however, we still need to rely on paid mediums. PR marketing is the most important strategy that you need in your branding campaigns. Be it small or big every new event needs to be announced all over the internet through small and big PR Sites. This gives a wide reach for your brand name and search engines a message that the organization is growing. This also gives you good-quality backlinks with High DA holding sites.

Guest Posting, 

Here we would reach out to popular networks with some fine content with in-depth knowledge and information on your niche. We would also suggest paid mediums to get listed on reputed sites like Entrepreneur, Forbes, and more (Depending on Budget). We have a list of publishers whom we can approach to seek space on their sites. The Content would be all for creating awareness of the product and solutions, consideration between the other companies by comparisons and benefits, and overall decision-oriented content, making users buy from you. The Topics would be to give your brand a Top and Best Product. 

Influencers Marketing, 

We also suggest having Influencers promote the product to gain faster branding, We have seen a lot of influencers on YouTube and Social media sites. 

Apart from this we also suggest having Paid articles posted in leading digital magazines and article sites. Here we propose to acquire macro-influencers with a minimum of 50k followers only from the US region. We need to plan an incentive policy based on the budget. This can Include Discounts, Free Products in opportunities to paid promotions. Based on how effective the influencer is, the budget can be decided. 

We also suggest Email Marketing campaigns to all the registered or past clients to re-target them with coupons, referral benefits, and updates on the store. Majorly for abandoned cart users. 

Paid Campaigns

The Goal is to increase the awareness of the brand. The medium that we would choose is as mentioned below. 

• Youtube – Display Ads
• Branding Campaigns on Social Media (Instagram, LinkedIn, and Facebook)
• Display Ads on Google Partner Network

Phase 1: Building a Solid Foundation (3 Weeks)

• • Goal Setting & Audience Identification: Collaborative workshops will be held to define your specific SEO goals (e.g., increased organic traffic, qualified leads). We’ll also develop a buyer persona to understand your ideal customer profile and target location.
  • Technical SEO Audit & Optimization: Our team of SEO specialists will perform a comprehensive technical SEO audit to identify any website issues hindering search engine crawling and indexing. This includes all the activities as mentioned in detail above.
  • Keyword Research & Opportunity Identification: Utilizing advanced SEO tools and industry expertise, we’ll conduct in-depth keyword research. This will identify high-volume, low-competition keywords with strong search intent, maximizing your organic traffic potential.
  • Content Strategy Development: Based on the keyword research and your target audience, we’ll develop a data-driven content strategy. This might involve creating high-quality, informative content (articles, blogs) or optimizing existing content to target chosen keywords and user intent.
  • On-Page Optimization: Working collaboratively, we’ll optimize your website’s title tags, meta descriptions, and header tags to include relevant keywords, improving search result snippets and click-through rates.

Phase 2: Amplification and Growth (Ongoing)

• • Team Vipra’s Link Building Expertise: We excel in acquiring high-quality backlinks to your website, a crucial factor in search engine ranking algorithms. Our strategies are mentioned above in detail. All adhering to ethical white-hat SEO practices.
  • SEO Performance Tracking & Reporting: We’ll utilize industry-leading SEO tools to track your website’s ranking for target keywords, monitor organic traffic and conversions, and provide detailed reports to showcase progress and identify areas for continuous improvement.
  • SEO Roadmap Adaptation: As SEO is an ongoing process, we believe in constant evolution. Regular reviews of the SEO roadmap will be conducted based on performance data and the ever-changing search engine landscape, ensuring your strategy remains cutting-edge and effective.

You’ll gain access to a dedicated team of SEO experts with a proven track record of success. Our transparent approach ensures clear communication and a deep understanding of your unique business goals. We are confident that this comprehensive SEO roadmap will propel your website to the top of search engine results pages, driving organic traffic, leads, and conversions for your business.

As per the current scope of work, We have laid out an effective resource allocation plan based on your deployed budget. Once you plan on this we can execute the same accordingly. 

Here The Resource effort would be on 3 things. 

• • Search Engine Optimization
  • Paid Ads Campaign Manager 
  • Social Media Manager 
  • Content Writer

SEO Campaign Manager 

For SEO effort and PPC campaign manager we can propose the effort based on your budget. 

Mentioned below are 3 proposed Budgets that you can select from to spend at this stage. Based on how aggressive you want to be in your marketing effort we have proposed effort hours. 

If you want to try and test and then reinvest, a Startup plan should be the best option for you. We advise you to invest your money, time, and trust in our team for the next at least 8-10 months to see some results. You would anyways have the option to cancel at any moment if you feel we are not the right partner for you. 1st month would be covered with a money-back guarantee so no risk. 

We charge $20 an Hour

Startup Plan

Best for small targets with keywords 30-40 with low to mid competitive and total search volume not exceeding 10000. 

Growth Plan (Recommended) 

We Propose to have at least a part-time search engine marketer (3 Hours Daily) a Minimum of, if you have a good budget this can be a team as mentioned below. 

Full-Dedicated Team Plan

We would deploy some good resources for your project who would work remotely if you need the team in-house, we can share a separate budget for that. 

Your Paid Campaign Budget (Suggested) (Monthly)

All the mentioned budget are suggested and can be changed on how aggressive you want to be. 

Based on the Strategy we would need regular content, we propose the mentioned below list based on how competitors are doing and keeping the budget in mind. 

You can deploy a writer from your team, or we can have a freelancer write content. The cost for a freelancer starts from $ 0.06- $0.12 per word. 

Based on the budget and activities we would share the reports. 

1. 1. Monthly Reports on Link Building 
   2. Monthly report with the Visitors Analytics. 
   3. Monthly Reports on Rank from Search Console. 
   4. Monthly Goals Completion report
   5. Monthly Hour Spent Report. 
   6. Monthly Social media engagement report. 
   7. Monthly Adwords Campaign Spent report
   8. Monthly Adwords Campaign ROI Report. 

We share custom reports based on the requirements of the clients, These reports are shared monthly (On-request we increase the frequency to a fortnight). 

We also advise a Monthly meeting with the team to understand the reports and the status. With projects, where we have regular meetings with clients we have observed faster results. 

Mentioned below is the target that we would work to achieve if we go with the Growth Plan.  

*After 4 Quarters we would have the actual data to study and implement what is working and what needs amendment. 

**Please note this Achievement turnaround time is based on our internal projection and can differ based on actual results as there is no control over search engines and their updates. 

We Completely understand your privacy, we assure you we do not disclose or share any information to any third party or current or proposed clients that we may have,  neither as a reference nor as a resource. All your data with us is protected and any employee who is engaged with any of the clients is also under an NDA.  If required we can sign an NDA on request. 

Agreement

Once you confirm the package, we will share an agreement. We do not bound you with any contracts, you can choose to cancel anytime you feel its not working. 

The billing for the particular month will happen on a pro-rata basis from the date you requested to cancel the service. 

Guarantee

We offer a Price Guarantee and Quality Guarantee. 

Here is a deal we want to offer. Try us, no setup fees and no upfront fees, We will work on your website for the first 30 days and do all the setup and required items. By the end of the month we will share the work report and discuss it with you. 

After going over the report If you feel it’s worth paying, pay us, if not we wont bill you. No Question asked cancellation. 

So technically all the risk is on us, you just need to have trust in our capabilities and give us a chance to perform. We believe in performance-based revenue for our organization. 

We Assure you, based on our experience this project has a 90% chance it will be a successful project in the next 8-9 months. However, this figure is completely based on our experience and may differ from the actual results.

Vipra Offers Offshore team setup services to Digital Agencies big and small. We are currently engaged with almost 50+ Businesses including Digital marketing and Application Development (Web and Mobile). We are an ISO Certified organization working completely on the Agile Method to ensure our deliverables are as per the standard. 

We have been awarded by several research firms as Best SEO Agency 2017(GoodFirms), Best Mobile Development Firm 2019 (Clutch), Top 10 Mobile App Development Company UAE 2019 (The Manifest), and Best Place to Work 2018 (Star). Best Agency to work with 2023 (GoodFirms).

We have a team of 30+ Members in Digital marketing under our umbrella and all in-house, 80% of the members are 4+ years of experience which helps us to ensure your project is in good hands. 

www.viprabusiness.com

Skype @viprabusiness.com

Email [email protected]

Ph :  +1 (854) 888-9015 (US)

Ph : +91- 858-692-9882 (India)

WhatsApp : +1-843-594-0560