It’s important to note that your competitor’s traffic is significantly high and has been increasing steadily over the past few months. This highlights the need to analyze which keywords are driving their success and whether they align with your sales campaigns. Keeping a strong presence on search engines with the right keywords is crucial to staying competitive and capturing more valuable traffic.
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link competitor website.
Competitor website has a good number of keywords on Google. The chart above shows that only 880 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 3652 keywords are ranked in the 4th to 10th position.
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors.
Here you can see Competitor brand name “horace” search volume is close to “9k”, which is very concerning for a brand. .
Here is the breakdown of competitor visitor’s behavior and brand keywords vs commercial keywords.
Here, you can see the branding keywords vs commercial keywords. Competitor get 0.5% from branded and 99.5% from commercial keywords.
You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy.
We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products.
The above graph shows the backlinks of your competitor. You can see the number of backlinks and referring domains, i.e, competitor got almost 453987 backlinks from 4606 domains.
Here, you can see Domain Authority is 49.
Here you can see you are creating backlinks
Here you can see the quality breakdown of the backlink Competitor have created. Most of the backlinks are from high authority sites and this is the reason DA is high.
Here you can see the list of backlinks that have very high less spam scores
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
Here, you can see that the basic setup is done. Title and Meta descriptions are somewhat optimized; however, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.
You can see the Title tags are not optimized, you have 0 Heading tags, it’s like having 0 topics to content.
Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs.
This is very important in your website, On page needs to be optimized.
This is your collection Page; you have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy.
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details.
Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.
It’s important to note that your competitor’s traffic is significantly high and has been increasing steadily over the past few months. This highlights the need to analyze which keywords are driving their success and whether they align with your sales campaigns. Keeping a strong presence on search engines with the right keywords is crucial to staying competitive and capturing more valuable traffic..
Let’s explore what is working and what is not.
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link competitor website.
Competitor website has a good number of keywords on Google. The chart above shows that only 55 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 122 keywords are ranked in the 4th to 10th position.
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors.
Here you can see Competitor brand name “patricks” search volume is close to “6.5k”, which is very concerning for a brand. .
Here is the breakdown of competitor visitor’s behavior and brand keywords vs commercial keywords.
Here, you can see the branding keywords vs commercial keywords. You get 6% from branded and 94% from commercial keywords.
You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy.
We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products.
The above graph shows the backlinks your competitor got over the time. You can see the number of backlinks and referring domains, i.e, competitor got almost 1384 backlinks from 741 domains. .
Here, you can see Domain Authority is 24.
Here you can see the quality breakdown of the backlink have created.
Here you can see the list of backlinks that have very high low scores.
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
Here, you can see that the basic setup is done. Title and Meta descriptions are somewhat optimized; however, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.
You can see the Title tags are not optimized, you have 0 Heading tags, it’s like having 0 topics to content.
Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs.
This is very important in your website, On page needs to be optimized.
This is your collection Page; you have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy.
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details.
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We have tried to cover common questions that we come across on our day to day conversations with clients.
For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback.
To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be
Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.
Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.
Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].
Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.