#1 Competitor
Their Organic Traffic Trend
It’s great to see that the number of visitors are increasing steadily. It is important to keep an eye on which keywords are bringing in the most visits. It’s also good to note that having a good number of keywords on search engines is a positive sign and this competitor has 17.6k keywords on search engine.
Let’s explore what is working and what is not.
Their Keyword Trends
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to their website is growing. This is certainly a positive indication for them. And this makes them more competitive and you might need more effort to overcome. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent.
Their website has a good number of keywords on Google, and, they are positioned among the top rankings making them top competitor in your niche. The chart above shows that 512 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 1152 keywords are ranked in the 4th to 10th position.
They have optimized a huge number of keywords. And this makes them a perfect case study to learn and implement strategy that works
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors. And a list of keywords that has more potential to bring visitors with high search volume.
They have a blend of visits from commercial and brand name. Here you can see your brand name “injinji socks” search volume is close to “5.5k”, which is very great for a brand. Their Marketing strategy should have a major focus on increasing the search volume of their Brand and Commercial keywords, too.
Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.
Their Branded Keywords Vs Commercial Keywords
Their Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. they get 62% from branded and 38% from commercial keywords.
This is a great strategy to follow.
Traffic Trend
Here you can see the breakdown of your traffic. You can see the major contributor is direct and Organic.
Their Backlinks Strategy
The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 54725 backlinks from 4465 domains.
This part has been worked out with a strong plan. They have created backlinks from good quality sites.
Here, you can see your Domain Authority is 53. The major reason for good DA is creating backlinks on high-quality websites.
They are creating backlinks regularly.
This clearly states the strategy they have for backlinks. They have a team working with them on this.
They have created 55k backlinks and are closely monitoring them, as they have very few low-quality sites linked.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here, you can see that the setup is done. Title and Meta descriptions are optimized;
The Keywords that they wanted to focus on, they have worked on them and fixed them on the website in a quite smart way. They have also worked on Internal links and content marketing very well.
For Internal Page
This is also optimised.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is optimised.
SWOT Report
Strength
Search Volume of Their Brand is over 5k.
The DA score is good.
The website has visibility on over 18k keywords.
Backlinks profile is good.
Branding is good.
Their backlinks include a lot of PR related websites.
Weakness
This website does not have so called weakness on any part.
Opportunity
They have several keywords with high search volume that if they optimize they can get huge search volume.
Threat
They do not have any threat.
#2 Competitor
Their Traffic Trend
It’s great to see that the number of visitors are increasing steadily. A few months back, it started going upwards and this is definitely a good sign. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a positive sign.
Let’s explore what is working and what is not.
Their Keyword Trend
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to your website. This is certainly a positive indication. However, it’s been observed that this number has recently started to decline and is not stable. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent.
This website has a good number of keywords on Google, and they are positioned among the top rankings. The chart above shows that 242 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 424 keywords are ranked in the 4th to 10th position. It’s vital to get the keywords into the top rankings, as this will increase the website’s visibility, traffic, and ultimately, revenue.
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors.
The Major visits are from their brand name itself, which means people who know them already are only landing on their website majorly. Now The most important part of search engine ranking is the search volume of youther brand name.
Here you can see your brand name “balega socks” search volume is close to “4400”, which is great for a brand. Once they work on branding to enhance this number, it will grow. Your Marketing strategy should have a major focus on increasing the search volume of your Brand and Commercial keywords, too.
Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.
Their Branded Keywords Vs Commercial Keywords
Here you can see their most of the visitors are from the brand name itself. This is their strategy.
Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. They get 100% from branded and 0% from commercial keywords.
Traffic Trend
Here you can see the breakdown of your traffic. You can see the major contributor is direct.
Their Backlinks Strategy
The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 30272 backlinks from 2146 domains. This part requires a strong plan. They have created backlinks from spam sites also. I can share a list of the same if required, and search engines take this very seriously. either they have purchased or created bulk links together.
Here, you can see your Domain Authority is 44.
Here you can see they are creating backlinks and losing them at the same pace.
Here you can see the quality breakdown of the backlink they have created.
Here you can see the list of backlinks that they have, has a very high spam scores, and your website is linked to these websites. This is their weakness.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here is their weakness, they have not optimized the website on the page for commercial keywords and this explains why they do not have commercial keywords ranking.
This is very important in your website, On page needs to be optimized.
For Internal Page
This is your collection Page; they have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is not done.
Strength
Search Volume of your Brand is over 5k+. Their DA score is averagely good.
Weekness
On page is not optimised as per keywords. Websites speed on mobile device is low, and their website's major visitors are from Mobile device.
Opportunity
If you fix your on page visibility will grow. They have several keywords in 6th to 20th position,which can rank on Top 5 once they have better internal linking setup.
Threat
They have bad backlinks. Their technical audit says a lot of issues.
There is a Huge Gap and a lot of learning opportunity which you can overcome only with the right strategy.
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Most Frequent Questions
We have tried to cover common questions that we come across on our day to day conversations with clients.
How much do you charge for this report?
For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback.
How much does SEO Cost?
To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be
How did you make this report?
Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.
What Tools have you used to create this report?
Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.
What is my next step?
Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].
I still have more questions?
Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.