Competitors Gap Analysis - AirBolt

Industry Stats & Opportunity

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#1 Competitor

Their Organic Traffic Trend

It’s great to see that the number of visitors are increasing steadily. A few months back, it started going a bit downward and this is definitely a great sign. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not.

Let’s explore what is working and what is not.

Their Keyword Trends

By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to their website. It’s been observed that this number has recently started to Increasing in last 2 years and is stable. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent just like them.

Their website has a good number of keywords on Google, they are positioned among the top rankings. The chart above shows that 1843 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 2050 keywords are ranked in the 4th to 10th position. It’s vital to get your keywords into the top rankings also.

Let’s find which keywords are making the most of the visits.

Here, you can see the top list of keywords that are bringing the visitors. Its a Mix of commercial and brand keyword.

Here you can see their brand name “tile” search volume is close to “110k”, which is very amazong for a brand.

Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.

Their Branded Keywords Vs Commercial Keywords

Their Major Non Branded Keywords

Search Volume of Their Brand Keyword

Here, you can see the branding keywords vs commercial keywords. They get alost 50-50% from branded and commercial keywords.

They have focused on commercial keywords also.

Their Backlinks Strategy

The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 89480 backlinks from 11577 domains.

They have done it very well. The numbers are amazing their DA is also great.

Here you can see you are creating backlinks and losing them at the same pace.

Here you can see the quality breakdown of the backlink they have created. Most of the backlinks are from good authority sites and this is the reason their DA is high.

Here you can see out of almost 90k backlinks very few, negligible number of backlinks are from spam site, they have a strong team working.

Their On Page Strategy

Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.

SEO is a strategic game; if you play it without planning, you are planning to fail.

Vivek S

CEO, Team Vipra

On-Page Setup

There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.

For Home Page

Here, you can see that the setup is done. Title and Meta descriptions are optimized;

For Internal Page

This is your collection Page; they have done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.

SWOT Report

Strength

Search Volume of their Brand is over 110k. Your DA score is good. Their website has visibility on over 23k keywords.

Weekness

There is no such weekness

Opportunity

They can work on informative keywords to increase traffic.

Threat

They do not have threat.

Overview

Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.

#2 Competitor

Their Traffic Trend

It’s great to see that the number of visitors are increasing steadily. A few months back, it started going downwards and this is definitely a good sign. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a positive sign.

Let’s explore what is working and what is not.

Their Backlinks Strategy

The above graph shows the backlinks they got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 218646 backlinks from 13876 domains. This part has been done with a strong plan.

Here, you can see their Domain Authority is 63.

Here you can see the list of backlinks that have very few are from spam sites a strong team is working with them.

SEO is a strategic game; if you play it without planning, you are planning to fail.

Vivek S

CEO, Team Vipra