Industry Stats & Opportunity
#1 Competitor
Their Organic Traffic Trend
It’s great to see that the number of visitors are increasing steadily. A few months back, it started going upwards and this is definitely a good sign. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a positive sign.
Let’s explore what is working and what is not.
Their Keyword Trends
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to your website. This is certainly a positive indication. However, it’s been observed that this number has recently started to decline and is not stable. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent.
Your website has a good number of keywords on Google, but unfortunately, they are not positioned among the top rankings. The chart above shows that only 2 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 10 keywords are ranked in the 4th to 10th position. It’s vital to get your keywords into the top rankings, as this will increase your website’s visibility, traffic, and ultimately, revenue.
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors.
The Major visits are from your brand name itself, which means people who know you already are only landing on your website majorly. Now The most important part of search engine ranking is the search volume of your brand name.
Here you can see your brand name “mmelo” search volume is close to “100”, which is very concerning for a brand. Need to work on branding to enhance this number in Thousands. Your Marketing strategy should have a major focus on increasing the search volume of your Brand and Commercial keywords, too.
Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.
Their Branded Keywords Vs Commercial Keywords
Their Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. You get 85% from branded and 15% from commercial keywords. And your brand keywords are just 3.
And the Search volume for your brand keyword.
You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy.
- Niche-based keywords
- Brand Name Keywords
- Occasion-based keywords
- Solution-based keywords
- Problem-based keywords
- Question-based keywords.
We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products.
Their Backlinks Strategy
The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 665 backlinks from 148 domains. This part requires a strong plan. You have created backlinks from spam sites also. I can share a list of the same if required, and search engines take this very seriously. either you have purchased or created bulk links together.
Here, you can see your Domain Authority is 24. The major reason for low DA is creating backlinks on low-quality websites.
Here you can see you are creating backlinks and losing them at the same pace.
Here you can see the quality breakdown of the backlink you have created. Most of the backlinks are from low authority sites and this is the reason your DA is low.
Here you can see the list of backlinks that have very high spam scores, and your website is linked to these websites. This is very concerning, and this needs to be monitored.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here, you can see that the basic setup is done. Title and Meta descriptions are somewhat optimized; however, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.
You can see the Title tags are not optimized, you have 0 Heading tags, it’s like having 0 topics to content.
Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs.
This is very important in your website, On page needs to be optimized.
For Internal Page
This is your collection Page; you have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details.
SWOT Report
Strength
Search Volume of your Brand is over 1000. Your DA score is averagely good. Your website has visibility on over 1200 keywords.
Weekness
Your On page is not optimised as per keywords. You are not building backlinks on a regular basis. Your websites speed on mobile device is low, and your website's major visitors are from Mobile device.
Opportunity
If you fix your on page your visibility will grow. You have several keywords in 6th to 20th position,which can rank on Top 5 once you have better internal linking setup. Majority of visitors you are getting is from duck duck go browser, and you are losing on google.
Threat
You have bad backlinks. Your technical audit says a lot of issues. Your overall technical audit score is just 80%
Overview
Based on my analysis, we see a great scope of optimization that can help you acquire a new set of visitors who would be more intent to buy directly. The brand-oriented keywords will always be your customers, however, there is a big number of visitors who are searching for the products that you are selling, and ending up buying from your competitors. We assume 20X Growth in visitors is something you can achieve in the next 4-6 Quarters.
#2 Competitor
Their Traffic Trend
It’s great to see that the number of visitors are increasing steadily. A few months back, it started going upwards and this is definitely a good sign. However, it is important to keep an eye on which keywords are bringing in the most visits and whether they are valuable for your sales campaigns or not. It’s also good to note that having a good number of keywords on search engines is a positive sign.
Let’s explore what is working and what is not.
Their Keyword Trend
By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to your website. This is certainly a positive indication. However, it’s been observed that this number has recently started to decline and is not stable. It’s important to take action to ensure that your website’s search engine visibility remains strong and consistent.
Your website has a good number of keywords on Google, but unfortunately, they are not positioned among the top rankings. The chart above shows that only 2 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 10 keywords are ranked in the 4th to 10th position. It’s vital to get your keywords into the top rankings, as this will increase your website’s visibility, traffic, and ultimately, revenue.
Let’s find which keywords are making the most of the visits.
Here, you can see the top list of keywords that are bringing the visitors.
The Major visits are from your brand name itself, which means people who know you already are only landing on your website majorly. Now The most important part of search engine ranking is the search volume of your brand name.
Here you can see your brand name “mmelo” search volume is close to “100”, which is very concerning for a brand. Need to work on branding to enhance this number in Thousands. Your Marketing strategy should have a major focus on increasing the search volume of your Brand and Commercial keywords, too.
Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords.
Their Branded Keywords Vs Commercial Keywords
Major Branded Keywords
Search Volume of Their Brand Keyword
Here, you can see the branding keywords vs commercial keywords. You get 85% from branded and 15% from commercial keywords. And your brand keywords are just 3.
And the Search volume for your brand keyword.
You need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy.
- Niche-based keywords
- Brand Name Keywords
- Occasion-based keywords
- Solution-based keywords
- Problem-based keywords
- Question-based keywords.
We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products.
Traffic Trend
Here you can see the breakdown of your traffic. You can see the major contributor is Organic.
Their Backlinks Strategy
The above graph shows the backlinks you got over the time. You can see the number of backlinks and referring domains, i.e, you got almost 665 backlinks from 148 domains. This part requires a strong plan. You have created backlinks from spam sites also. I can share a list of the same if required, and search engines take this very seriously. either you have purchased or created bulk links together.
Here, you can see your Domain Authority is 24. The major reason for low DA is creating backlinks on low-quality websites.
Here you can see you are creating backlinks and losing them at the same pace.
Here you can see the quality breakdown of the backlink you have created. Most of the backlinks are from low authority sites and this is the reason your DA is low.
Here you can see the list of backlinks that have very high spam scores, and your website is linked to these websites. This is very concerning, and this needs to be monitored.
Their On Page Strategy
Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.
On-Page Setup
There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made.
For Home Page
Here, you can see that the basic setup is done. Title and Meta descriptions are somewhat optimized; however, first, you need the Keywords that you want to focus on, then you need to do a keyword mapping so no duplicate keywords are focused on the website, and based on that, you should get your Titles, descriptions, Heading tags, and others updated.
You can see the Title tags are not optimized, you have 0 Heading tags, it’s like having 0 topics to content.
Need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs.
This is very important in your website, On page needs to be optimized.
For Internal Page
This is your collection Page; you have not done on-page optimization like title, description, alt tags, and heading tags. This should be optimized on a keyword basis.
It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy.
Google Structured Data Test Results
Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.
The Schema is done with basic updates, you need to enhance this in detail by adding more details like reviews, categories, product details, pricing, shipping and more details.
Strength
Search Volume of your Brand is over 1000. Your DA score is averagely good. Your website has visibility on over 1200 keywords.
Weekness
Your On page is not optimised as per keywords. You are not building backlinks on a regular basis. Your websites speed on mobile device is low, and your website's major visitors are from Mobile device.
Opportunity
If you fix your on page your visibility will grow. You have several keywords in 6th to 20th position,which can rank on Top 5 once you have better internal linking setup. Majority of visitors you are getting is from duck duck go browser, and you are losing on google.
Threat
You have bad backlinks. Your technical audit says a lot of issues. Your overall technical audit score is just 80%
A detailed Study of how your competitors are doing needs to be done. This will help in understanding the Gap.
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Most Frequent Questions
We have tried to cover common questions that we come across on our day to day conversations with clients.
How much do you charge for this report?
For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback.
How much does SEO Cost?
To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be
How did you make this report?
Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.
What Tools have you used to create this report?
Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.
What is my next step?
Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].
I still have more questions?
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