Competitor gap analysis of Northsky supply

#1 grainger.com

Their Organic Traffic Trend

Analyzing grainger, you can see that they are leveraging high-traffic keywords to attract more visitors. Ensuring your strategy includes competitive, high-performing keywords can help you stay ahead in the market.

Let’s explore what is working and what is not. 

Their Keyword Trends

By looking at this, you’ll notice the total number of keywords that are being used by search engines to link to  website. 

Grainger website has a good number of keywords on Google, The chart above shows that 8409 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 45618 keywords are ranked in the 4th to 10th position.  

Let’s find which keywords are making the most of the visits.

Here, you can see the top list of keywords that are bringing the visitors. 

Here you can see  brand name “grainger” search volume is close to “1.2m”,

Here is the breakdown of your visitor’s behavior and brand keywords vs commercial keywords

Their Branded Keywords Vs Commercial Keywords
Their Major Branded Keywords
Search Volume of Their Brand Keyword

Here, you can see the branding keywords vs commercial keywords. Grainger get 83% from branded and 17% from commercial keywords. And brand keywords are 45 k .

we need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy. 

  • Niche-based keywords 
  • Brand Name Keywords 
  • Occasion-based keywords 
  • Solution-based keywords 
  • Problem-based keywords 
  • Question-based keywords. 

We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products. 

Traffic Trend

Here you can see the breakdown of traffic. you can see the major contributor is Organic. 

Their Backlinks Strategy

The above graph shows the backlinks grainger got over the time. You can see the number of backlinks and referring domains, i.e, they got  almost 5475885 backlinks from 58133 domains. 

Here, you can see  Domain Authority is 71. The major reason for high DA is creating backlinks on high-quality websites. 

Here you can see you are creating backlinks. 

Here you can see the quality breakdown of the backlink grainger have created. 

Here you can see the list of backlinks that have very low spam scores. 

Their On Page Strategy

Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.

SEO is a strategic game; if you play it without planning, you are planning to fail.
Vivek S
CEO, Team Vipra

On-Page Setup

There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made. 

For Home Page

Here, you can see that the basic setup is done. Title and Meta descriptions are  optimized.

In your website we need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs. 

This is very important in your website, On page needs to be optimized.

For Internal Page

This is grainger collection Page. 

Google Structured Data Test Results

Schema markup is like a language that speaks directly to Google, translating your content into clear, organized information for enhanced search results. It’s a type of structured data added to your website’s code, acting as a highlight reel for key elements: recipes, articles, products, events, and more. When Google understands your content better, it can showcase it in richer, more engaging ways in search results, grabbing attention and potentially boosting click-through rates. Think eye-catching star ratings, recipe snippets, or event details—all powered by schema markup, giving your website a competitive edge in the search landscape.

This schema is grainger 

Overview

The competitor’s website shows strong performance due to high-traffic keywords and a solid backlink profile. Their use of popular search terms is driving significant organic traffic, while a large number of quality backlinks is boosting their domain authority and search engine rankings. This indicates a well-executed SEO strategy focused on content relevance and link-building, which we can learn from to improve our own visibility and reach

#2 fastenal.com

Their Traffic Trend

Analyzing fastenal, you can see that they are leveraging high-traffic keywords to attract more visitors. Ensuring your strategy includes competitive, high-performing keywords can help you stay ahead in the market.

 

Their Keyword Trend

By looking at this, you’ll notice the total number of keywords that are being used by search engines 

Fastenal website has a good number of keywords on Google,  The chart above shows that 2802 keywords are currently ranked in positions 1-3 of Google’s search engine results page, and 12017keywords are ranked in the 4th to 10th position.

Let’s find which keywords are making the most of the visits.

Here, you can see the top list of keywords that are bringing the visitors. 

The Major visits are from your brand name itself.

Here you can see brand name “fastenal” search volume is close to “40500”.

Here is the breakdown of  visitor’s behavior and brand keywords vs commercial keywords.

Their Branded Keywords Vs Commercial Keywords
Major Branded Keywords
Search Volume of Their Brand Keyword

Here, you can see the branding keywords vs commercial keywords. Fastenal get 88.2% from branded and 11.8% from commercial keywords.

We  need to focus on keyword selection first to attract buying intent visitors. The goal is not just to bring visitors but to bring visitors who buy. 

  • Niche-based keywords 
  • Brand Name Keywords 
  • Occasion-based keywords 
  • Solution-based keywords 
  • Problem-based keywords 
  • Question-based keywords. 

We assume there should be a list of over 300+ keywords that you should focus on to get a better quality of visitors who intend to buy your products. 

Traffic Trend

Here you can see the breakdown of  traffic. You can see the major contributor is Organic. 

Their Backlinks Strategy

The above graph shows the backlinks fastenal got over the time. You can see the number of backlinks and referring domains, i.e, they got almost 717722 backlinks from 16597 domains. 

Here, you can see your Domain Authority is 58. The major reason for high DA is creating backlinks on high-quality websites. 

Here you can see the quality breakdown of the backlink fastenal have created. Most of the backlinks are from high authority sites and this is the reason your DA is high. 

Here you can see the list of backlinks that have very low spam scores.

Their On Page Strategy

Search engines follow a set of criteria to decide whether to list a website on their search results page. Among the two primary factors, the technical aspect plays a vital role, which is also known as On-Page optimization, and the content of the website. The technical aspect refers to the technical setup of the website, which helps search engines understand the website’s purpose and which search terms it should be ranked for.

Competitors are not just rivals; they are valuable benchmarks that guide our growth. At Team Vipra, we study their successes and challenges to inform our strategies, ensuring we continually innovate and elevate our own performance in the pursuit of excellence.
Vivek S
CEO, Team Vipra

On-Page Setup

There are several factors that help Search engines understand what your website is all about and based on that they do the matchmaking for a search made and the website that would pop up when the search is made. 

For Home Page

Here, you can see that the basic setup is done. Title and Meta descriptions are optimized. 

In you website we need to Update more content on the pages, which should be keyword-optimized. You need more optimized internal linking and content on the Blogs. 

This is very important in your website, On page needs to be optimized.

For Internal Page

This is fastenal collection Page. This is well optimized on a keyword basis.

It is a Give and take relationship with Search engines; you give them good informative content, and they give you a good ranking. You need a strong content strategy. 

Overview

The competitor’s website is performing well, driven by high-ranking keywords and a strong backlink network. Their strategic use of top-performing search terms is attracting steady organic traffic, while numerous quality backlinks are enhancing their domain authority. This reflects an effective SEO approach focused on content optimization and link-building, offering valuable insights for improving our own online presence.

A detailed Study of how your competitors are doing needs to be done. This will help in understanding the Gap.

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Most Frequent Questions

We have tried to cover common questions that we come across on our day to day conversations with clients. 

How much do you charge for this report?

For a detailed Current Stats of your website, Website Audit report, Competitors SWOT Analysis, Gap Analysis report, and a documented personalised Strategy. The Cost is $999, however, we are giving away this for Free for startups. So this a Complementary copy, all we need in return is your feedback. 

How much does SEO Cost?

To Answer this, Our Hourly Charge for an SEO Executive is $20 an hour, and based on how much effort would be required to achieve your Goals, we can come up with an estimated budget you should spend. This can range between $500 per month to $2500 per month, based on how aggressive you want to be

How did you make this report?

Our team of experts has studied the search engine algorithm and have put together a checklist that covers all the essential parameters required to improve your website’s search engine ranking. Making this Checklist as a benchmark we have used several tools to audit your website. Unlike 100% tool-based reports, our senior SEO manager has personally prepared this custom audit report. We have evaluated each point on the checklist and provided constructive feedback and comments to help you enhance your website’s performance. You can rely on our expertise to guide you through the process of optimizing your website for search engines.

What Tools have you used to create this report?

Our team employs various powerful tools to scrutinize and monitor the performance of websites and brands. Each tool has unique capabilities to dissect a specific part of the algorithm. Based on their capabilities, we assembled this report. Our suite of tools includes SEMrush, Ubersuggest, Moz, Schema Markup Tool, Google Page Speed, Google Analytics, Google Search Console, and more. Together, these tools empower us to glean insights, optimize performance, and perform the detailed Audit.

What is my next step?

Now that you know what’s missing, you can confidently begin to fill the gap. Let’s take the first step and identify your competitors, including major competitors in your niche, immediate competitors, and passive competitors. With that information, we can create a comprehensive gap analysis and develop a winning strategy to compete with your competitors. You can count on me to assist you every step of the way. Please speak to the manager who shared this report, or you can email us at [email protected].

I still have more questions?

Its great to have more questions, We would be happy to assist you. Please email your questions to the SEO manager who shared this report, or you can email us or you can chat with us on WhatsApp also.